How We Do It     Who We Are


On L.E.D.

Bring your vision to the big screen. Literally.

We’ve equipped our virtual production stage with L.E.D. walls spanning 50ft long to 12ft high with real-time rendering capabilities to bring your world to life. Not only that- the best XR operators and 3D artists in NYC have come together to adapt this technology for filmmakers.

Our fully immersive L.E.D. stage allows for interactive digital environments to transport yourself anywhere in the world without ever leaving New York.

On L.E.D. Production

Shoot your shot, scene, sizzle, spotlight, interview, and anything in between on our virtual production stage. 

Transport your talent with fixed backgrounds or custom 3d environments to take your production to a whole new level. The Family facility is equipped with calibrated cameras, lenses, and spacial camera tracking technology if needed.

Our film crew trained on L.E.D. is available, or rent out the stage and bring in your own crew. 

Whatever you need to get the job done.

Content Packages

The future of product focused content creation is on L.E.D. 

Due to the high content demand of online marketing platforms, efficient content creation at scale is a must. Our footage shoot on L.E.D. is as close as you can get to the final video product. So for the first time, what you see in camera, is what you get in your videos. 

Any type of content, any number of deliverables. We can shoot and deliver sooner than you think.

Learn more

XR Virtual Production

The Family and the Extended Reality experts at Choreografx have collaborated to build a virtual production stage fully equipped with camera tracking technology and real-time rendering capabilities. Our 3D team can build any environment to match the creative in your commercial, tv show, or film.

Powered by Unreal Engine, Disguise, Stype, nCam, Barco, Arri, and HP, the Family’s studio is tailored with cutting-edge technology to build the world your story will live in.

Learn more


How does all this work?

It’s complicated. But we learned all the technology so you don’t have to. We’re proud that we were the first independent virtual production stage in New York made by filmmakers so feel free to ask us any questions.

Where is this magical place?

We are located in Brooklyn, New York at 48 Grattan Street, two blocks off the L Train right in between Bushwick and Williamsburg. We can also install this LED setup anywhere in the world if our stage does not fit your production.

How much does it cost?

Pricing is dependent upon the demands of production. Rental packaging can vary from $20k to $60k per day depending on the amount of equipment required. Discounts are offered for multi-day / weekly shoots.

We offer two content packages. One package is tailored for short form social media content and the other for long form commercials. See pricing details here.

Our XR pricing varies depending on required equipment, type of creative, and length of production. See pricing details here.
Can I just rent the space?

You sure can! Book now. 

What can’t you do?

We encourage all our clients to send us references to precisely understand your desired end goal. From feature films to celebrity commercials, have a reputation of being able to do the impossible. Email us. 

I am a nerd can you give me real specs?

Okay, calm down. Our stage features a total of 278 (2.3mm pixel pitch) LED Tiles currently configured with: (1) 50ft x 12ft LED wall, (2) 2m x 2m rolling LED walls, (1) 3m x 3m motorized LED ceiling all powered by Disguise VX4 and RX Media Servers, which allows for real time rendering and DMX lighting control. Our current configuration is meant to be highly modular for any of your shooting needs. All hardware is gen-locked and all recording devices are timecode synced.

The stage lives in a 2000 Square foot facility featuring 18' ceilings and a 16’ roll gate for easy vehicle access. The setup is able to be transporting to any other soundstage with proper prep time.

Calibrated camera tracking by Stype (Red Spy) and NCam allow for Unreal Engine, Notch, or TouchDesigner integration. Our artists use the above plus Maya, ZBrush, Houdini, Blender, and Omniverse. Motion Capture available upon request.

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